Asia Pacific hotel investments are projected to reach $12.2 billion in 2024, driven by increased investment activity, a favorable interest rate environment, and positive macro and microeconomic trends.
Hotel owners and operators are adjusting their operational and branding strategies in response to increased labor and utility costs, limited new supply, and the extended peak of the interest rate cycle.
According to CBRE, strong domestic and international demand have established Korea as one of the top-performing hotel markets in the Asia Pacific region over the past two years.
Based on new research by international property consultant Colliers, annual total investment in South Korean hotels reached KRW 5.8 trillion and KRW 5.5 trillion in 2021 and 2022, respectively.