The Yotel hotel brand, which features a concept inspired by first-class airline cabins, will open its first Asia hotel in Singapore in 2018.
The 600-room Yotel Singapore on the famed Orchard Road will promote a "flexible and convenient 'first class' hotel experience at affordable prices," according to a company announcement.
"Given Yotel is heavily inspired by Asian culture, it is fantastic that we are launching such an iconic project as our first in Asia," Yotel chief executive Gerard Greene said in the announcement.
Yotel was created by Mr. Greene and Yo! founder Simon Woodroffe, who got the idea after a British Airways flight.
The hotel's rooms are designed to offer a "bigger experience in a small space." They offer monsoon showers, relaxing purple mood lighting and a "techno wall" with flat screen TV, multi power points and iPod connectivity. The hotel offers WiFi throughout and "Club cabins" that are work space by day and restaurant/bar by night.
The company opened its 699-room flagship city hotel in New York City in 2011 with 'Yobot,' the "world's first luggage storing robot." It operates airport locations in London Heathrow, London Gatwick and Amsterdam Schiphol.
The Singapore hotel will be managed by Yat Yuen Hong Company Limited, a wholly-owned subsidiary of Hong Fok Corporation Limited.