Set to become a landmark in the city, the 34-storey hotel features iconic architecture and a dedicated curated art program showcasing Turkish contemporary artists, reflecting Istanbul's inspiring and culturally diverse atmosphere. Designed by award-winning Turkish architect Emre Arolat, the hotel features three distinct, vertically-stacked blocks inspired by the neighboring buildings in Etiler. The building gradually becomes transparent as it rises towards the sky, providing guests with impressive views of the Bosphorus and a new perspective of Istanbul. The hotel s interiors were designed by renowned Turkish designer Sinan Kafadar of Istanbul-based Metex.
Starwood Hotels & Resorts currently operates six hotels throughout Turkey, including three in Istanbul W Istanbul, Sheraton Istanbul Maslak Hotel and Sheraton Istanbul Atakoy Hotel, as well as Sheraton Ankara Hotel & Convention Centre, Sheraton Cesme Hotel Resort & Spa, and The Lugal, a Luxury Collection hotel. The company is set to open three new hotels in Turkey in the next few years: Sheraton Adana Hotel, Sheraton Bursa Hotel, and Aloft Bursa.