Hotel Sector in U.S. Posts Positive Gains in Late September

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According to STR, the U.S. hotel industry experienced increases in all three key performance metrics during the week of 18-24 September 2011.

In year-over-year comparisons for the week, occupancy rose 4.1 percent to 66.8 percent, average daily rate increased 4.0 percent to US$107.24, and revenue per available room finished the week up 8.3 percent to US$71.65.

Orlando, Florida, jumped 21.8 percent in occupancy to 63.3 percent, reporting the largest increase in that metric, followed by New Orleans, Louisiana (+11.5 percent to 66.2 percent), and Detroit, Michigan (+11.2 percent to 69.5 percent). Denver, Colorado, fell 3.3 percent in occupancy to 75.2 percent, posting the largest decrease in that metric.

New Orleans achieved the only ADR increase of more than 15 percent, rising 16.2 percent to US$116.02. San Francisco/San Mateo, California, fell 9.5 percent in ADR to US$174.20, reporting the largest decrease in that metric.

Two markets experienced RevPAR increases of more than 25 percent: Orlando (+39.0 percent to US$56.33) and New Orleans (+29.5 to US$76.77). San Francisco/San Mateo posted the largest RevPAR decrease, dropping 10.9 percent to US$162.09.

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