Ellicott Villas, a fractional real estate development in New York State has launched "try before you buy" visits in the form of two preview programmes for guests. These are designed to provide a firsthand look at the residence club along with the added incentive of an Ellicottville Gift Card and a credit towards their purchase if buyers decide a fractional interest is right for them following their stay.
Ken Bihl, director of residence marketing and sales for Ellicott Villas, said: "The summer months are a perfect time to come and see what we're all about. When you stay at Ellicott Villas, you get to enjoy the luxury and pampering of a club atmosphere just moments from a four-season playground that literally has something for everyone, from hiking, biking and golfing to shopping, dining and live entertainment."
The Drive and Play programme is aimed at qualified buyers within driving distance of the resort. When they make an appointment to tour Ellicott Villas, they also receive a $50 Ellicottville Gift Card redeemable at any local business that is a member of the Ellicottville Chamber of Commerce.
The Stay and Play programme offers an opportunity to rent a three- or four-bedroom condominium at Ellicott Villas based on the existing rate schedule and availability. Qualified guests who stay for a weekend receive a $150 Ellicottville Gift Card and those who remain for an entire week receive a $250 card. In addition, prospective buyers who decide to buy a fractional interest in Ellicott Villas after their visit receive a credit towards their purchase equal to the rental amount.
"This is our way of showing support for both our community and our prospective buyers," said Bihl. "Homebuyers win because they get the chance to experience our club lifestyle for themselves and local businesses win because we're helping to generate interest in the variety of services they offer."
Three- and four-bedroom homes at Ellicott Villas are priced at $129,000 and $139,000 per 1/6 fractional share respectively. Special introductory pricing of just $99,000 is also available on two three-bedroom floor plans, originally intended for whole ownership. Quarterly club fees range from $2,574 to $2,989, subject to change. Once the clubhouse is completed, owners will also have access to a heated pool and jetted spa, fitness centre, games room, owner's lounge and sauna.