STR Reports Global Hotel Performance Results for November

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The Americas

(LONDON, UK) -- According to STR Global, the Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for November 2009.

In year-over-year comparisons, occupancy for the region dropped 4.4 percent to 50.2 percent; average daily rate declined 7.1 percent to US$95.42; and revenue per available room decreased 11.2 percent to US$47.86.

Among major markets, San Juan, Puerto Rico, was the only location with a double-digit occupancy increase, rising 10.5 percent to 72.1 percent. Sao Paulo, Brazil, had the greatest ADR and RevPAR percent changes in U.S. dollars with increases of 28.7 percent (US$103.29) and 24.8 percent (US$69.96), respectively. 

Performances of key countries in November (all monetary units in local currency):

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The European Market

The European hotel industry posted mixed results in year-over-year results when reported in U.S. dollars, euros and British pounds for November 2009.

Figures for occupancy, average daily rate and revenue per available room ranged from double-digit losses to double-digit gains, depending on the market and the currency used for comparison.

Year-over-year November 2009 figures for Europe (U.S. dollars, euros and British pounds):



"The November results continued the trend of improved performances in most markets, even if this is mainly due to the weak comparables to 4th quarter 2008", according to Elizabeth Randall, managing director of STR Global. "Whilst occupancies continued to fall across Europe in year-over-year comparisons, Eastern Europe remained the only European sub region with ADR declines in U.S. dollar terms reporting the lowest ADR of $116.63 (-8.9 percent) for November 2009. The sluggish performance followed the continued concerns over the economic recovery in Eastern Europe. With 11 months gone, Europe saw RevPAR decline 22.8 percent to US$81.64. Hotels in Western Europe held the top spot in RevPAR at US$89.60 and only an 18.4-percent decline compared to year-to-date November 2008. Looking ahead to 2010 we would currently expect a continued improvement in percentage change terms, however, actual performance will lack behind prior years".

Performances of key countries in November (all monetary units in local currency):

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Asia / Pacific Markets

Hotels in the Asia/Pacific region experienced increases when reported in U.S. dollars for all three key performance metrics for November 2009. 

In year-over-year measurements, the Asia/Pacific region's occupancy grew by 2.2 percent to 68.0 percent; average daily rate increased by 1.2 percent to US$129.46; and revenue per available room jumped 3.4 percent to US$88.05.

"November results showed that occupancy growth was back across Asia Pacific. All sub regions reported improvements boosting the region's year-over-year occupancy growth", said Elizabeth Randall, managing director of STR Global. "Australia and Oceania achieved the highest occupancy of 76.5 percent. Looking at the first eleven months of this year, Australia and Oceania reported the lowest RevPAR declines (-15.2 percent) to US$90.07, which is partly due to exchange-rate fluctuations against the U.S. dollar. Central & South Asia reported the biggest year-to-date RevPAR declines (-36.3 percent) mainly due to India's weakened performance". 

Performances of key countries in November (all monetary units in local currency):

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Middle East & Africa

The Middle East/Africa region reported mixed results in the three key measurements reported in U.S. dollars for November 2009.

The region's occupancy dropped by 8.2 percent to 68.1 percent; average daily rate increased 2.2 percent to US$178.28; and revenue per available room decreased 6.3 percent to US$121.49.

"The Middle East/Africa regional results are a diversity of performances for the month", said Elizabeth Randall, managing director of STR Global. "The Middle East continued to report declines in all three performance measures dropping 16.9 percent in RevPAR. Southern Africa grew 12.2 percent to US$92.14, mostly attributable to a 27.5-percent increase in ADR (US$143.26).The FIFA World Cup is building momentum for South Africa and is going to be a great party in 2010.  Looking at the year-to-date November results the Middle East/Africa region lost only 13.8 percent of RevPAR at US$95.63--the highest RevPAR for the world regions for the 11 months of this year".

Performances of key countries in November (all monetary units in local currency):

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