Bangkok's First Aloft Hotel Set to Open in Early 2011

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(BANGKOK, THAILAND) -- The heart of Bangkok will soon beat a little bit faster with the early 2011 opening of the stylish new Aloft Bangkok - Sukhumvit 11, the latest brand from Starwood Hotels & Resorts (NYSE:HOT).  Created for the tech-savvy traveler looking for a fun, social experience, Aloft Bangkok - Sukhumvit 11 - the brand's first property in Southeast Asia - will offer all that and more in a dynamic, vibrant setting at an affordable price.

"We're excited to introduce the Aloft experience to savvy travelers coming to Bangkok," said Brendan Daly, general manager of Aloft Bangkok - Sukhumvit 11.  "The Aloft concept is the perfect fit for Bangkok's Sukhumvit - it's fresh, stylish, urban and very forward-thinking.  We are providing the perfect space for travelers to meet and connect on their adventures."

Infused with the DNA of W Hotels, Aloft Bangkok - Sukhumvit 11 will offer style at a steal with accommodations and amenities that cater to the modern traveler seeking an eclectic, unique experience.  With an urban-inspired design, Aloft guestrooms feature loft-like design with soaring nine-foot ceilings, Aloft's signature platform beds, oversized spa showers and BlissÓ Spa amenities.  To maximize both work and play, each Aloft room also offers free broadband and wireless internet access, plug n' play connectivity station for charging all electronics and linking to the 42" LCD HDTV.

What's more? At Aloft, guests will never stay out of touch. The hotel provides free wireless internet access in all public areas, enabling guests to stay connected and share their experiences with their loved ones.

Aloft Bangkok - Sukhumvit 11 will offer guests everything they need for their Bangkok visit whether it's for business or pleasure.  re:fuel by Aloft is an easy option for savvy travelers providing everything from light meals and healthy bites to mix & match munchies and dreamy delights, 24/7.  Aloft's Crave, all day dining restaurant serves up a delicious lunch and dinner buffet with plates of seafood and international favorites amidst a lively atmosphere.  Or, mix and mingle with new friends over a game of pool, signature sips and a snack-attack menu at w xyz bar.   The re:mix lounge gives guests a playful place or quiet space, where they can do everything from sip a drink, enjoy free wifi and slip from day-to-night with lighting and music to switch up the mood.

Need to burn off last night's excesses?  Drop into re:charge, Aloft's full-service, 24/7 fitness centre with state-of-the art fitness and weight-training machines.  Or, dive right in and enjoy Aloft's outdoor swimming pool and adjacent kids pool.  Finally, for business guests who want to enjoy a fun and productive experience, the hotel will offer over 350 square meter of meeting space & pre-function area.

The 297-room Aloft Bangkok - Sukhumvit 11 is situated in the center of Bangkok's thriving Sukhumvit District.  The hotel is an easy five-minute walk from the Nana BTS Skytrain stop with convenient access to world class shopping at the nearby Siam Paragon and the Emporium Shopping Centre.  From European-style pubs to retro bars, the Sukhumvit District hums with endless nightlife.  The area's dining represents the city's fusion of cultures with a vast selection of food genres and experiences ranging from walk-up street stalls to cafes to Bangkok's finest restaurants.

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