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DP World to Sponsor Dubai World Championship Again
(DUBAI, UAE) -- Following the huge success of the inaugural Dubai World Championship last year, global port operator DP World announced September 20 it will again be the presenting sponsor of the $7.5 million event this November.
The richest golf event on the European Tour will be played at the Jumeirah Golf Estates' Earth Course from November 25-28. Once again, it will be the climax of the year-long Race to Dubai to determine Europe's number one golfer after a season that spans 48 tournaments.
DP World's property manager, Nakheel, oversees Jumeirah Estates, one of the more luxurious master-planned resort-style communities in the world.
The top 60 golfers on The Race to Dubai will battle it out over the Greg Norman-designed course for the prestigious Harry Vardon Trophy (first awarded in 1937), $1.5 million from the $7.5 million overall pool and a seven-year European Tour Card exemption.
"The European Tour's Race to Dubai is an event of enormous significance for Dubai and the UAE as a whole, and reinforces our position on the world map of international sport," said Mohammed Sharaf, Chief Executive Officer of DP World. "DP World is extremely pleased to again be associated with the European Tour's prestigious Race to Dubai championship. Sponsorship of the Dubai World Championship, the crown jewel event of the Race, offers us a great opportunity to connect with the world through one of the most popular sports. We look forward to some exciting golf as the Race progresses towards Dubai between now and November."
George O'Grady CBE, Chief Executive of The European Tour, said: "We welcome DP World as the presenting sponsor of the Dubai World Championship for a second consecutive time. This event is one of the most coveted titles on the European Tour's annual calendar and the Race to Dubai is already gaining momentum in golf courses around the world. We are confident this year's competition will further enhance Dubai's status as a top class golfing destination."
Over 60,000 spectators attended the 2009 event, won by England's Lee Westwood who also clinched The Race to Dubai. Northern Ireland's world number seven Rory McIlroy finished third in the Dubai World Championship and runner-up in The Race to Dubai.
The top 60-ranked players in The Race to Dubai (ranked according to their earnings from all events on The European Tour International Schedule) after the conclusion of the tournament held the previous week will qualify for the Dubai World Championship at the Jumeirah Golf Estates, managed by Dubai World's property developer, Nakheel.
The 2009 Dubai World Championship took place on the Earth Course designed by Greg Norman. The last four holes measure exactly one mile - 1760 yards - comprising a short par four, a long par four, a par three and a medium to long par five.
"We are delighted to have DP World as the presenting sponsor for the second consecutive year of the Dubai World Championship," said Saeed Harib, Managing Director, Nakheel Marine & Leisure. "The success of the inaugural event in 2009 has set this sporting challenge on the world stage and created enormous intrigue from golf enthusiasts from around the globe as they take on the challenge of Greg Norman's eco-signature championship Earth course. In early September we welcomed European Tour officials to inspect the conditioning of Earth course. a program of work is being implemented to ensure the conditioning and aesthetics of Earth are to tournament standards."
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