Starwood to Open New Sheraton Hotel in Turkey

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(ADANA, TURKEY) -- Starwood Hotels & Resorts Worldwide recently signed an agreement with Serka Turizm A.S. to open a new Sheraton hotel here in southern Turkey. The new Sheraton Adana Hotel will mark the debut of Starwood in the city and further underscores the company's rapid growth in this important market. Scheduled to open in 2013, the new Sheraton Adana Hotel will be ideally located on the bank of the River Seyhan in the centre of Adana in the southern region of Turkey. The opening of the Sheraton Adana Hotel is part of the company's strategic expansion plan to open more than 65 Sheraton hotels around the world in the next three years.

"Reaching out to new frontiers is a focus of our expansion strategy, so we are delighted to partner with Serka Turizm A.S. as we debut our most iconic brand in the historical and cultural city of Adana," said  Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa and the Middle East. "Starwood's entrance into this thriving destination further underlines our commitment to continued growth in Turkey."

Ideally located just 1.5 kilometers from the historic centre of Adana and only 4.5 kilometers from Adana airport, the Sheraton Adana Hotel will offer spectacular views over the River Seyhan and the old city. The hotel will comprise of 237 guest rooms, including 28 suites and serviced apartments. Sheraton Adana will offer an all-day dining restaurant, a specialty restaurant, a bar, a VIP lounge and a lobby lounge. All guest rooms will feature the brand's signature all-white Sheraton Sweet Sleeper bed, designed to meet AAA's Five Diamond Award criteria.

The hotel will also boast more than 2,500 square meters of spa and fitness space, including Sheraton Fitness programmed by Core Performance, and an indoor and outdoor pool. For business travelers, the hotel will offer a fully-equipped business centre and over 3,000 square meters of ultra-modern meeting space, including two ballrooms and five meeting rooms.

"I would like to state that we are extremely proud to contribute to the development of our homestead Adana by introducing the most reputable and respected hotel operator, Starwood Hotels & Resorts, and its successful Sheraton brand," said Serdal Adali, co-chairman of Adali Holding.

Starwood Hotels & Resorts currently operates six hotels throughout Turkey including three in Istanbul: W Istanbul, Sheraton Istanbul Maslak Hotel and Sheraton Istanbul Atakoy Hotel. The company also operates the Sheraton Ankara Hotel & Convention Centre and Lugal, a Luxury Collection hotel in Ankara, as well as the Sheraton Cesme Hotel Resort and Spa. Other upcoming openings in Turkey include Le Méridien Istanbul Etiler, scheduled to open later this year, as well as the Sheraton Bursa Hotel and the Aloft Bursa in 2013.

Serka Tourism A.S., an affiliate of Adali Holding, was involved in the land acquisition, project development and construction of the project.

The group has completed many major national and international projects and has more than 4,000 employees globally. Adali Holding is headquartered in Istanbul, Turkey. The company also has branches and subsidiaries in Ankara, Adana, Amman, Bishkek, Constanta, Frankfurt, Kabul and Washington D.C.

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