U.S. Hotel Sector Posts Performance Gains in Mid-July

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According to STR, the U.S. hotel industry experienced increases in all three key performance metrics during the week ending July 6, 2011.

In year-over-year comparisons for the week, occupancy rose 1.8 percent to 72.2 percent, average daily rate increased 3.4 percent to US$102.83, and revenue per available room finished the week up 5.2 percent to US$74.24.

Among the Top 25 Markets, Phoenix, Arizona, increased 17.0 percent in occupancy to 53.3 percent, reporting the largest increase in that metric, followed by Miami-Hialeah, Florida (+10.9 percent to 77.0 percent); Tampa-St. Petersburg, Florida (+10.9 percent to 63.3 percent); and Los Angeles-Long Beach, California (+10.6 percent to 88.2 percent). New Orleans, Louisiana, fell 18.9 percent in occupancy to 60.8 percent, posting the largest decrease in that metric. The decline was followed by St. Louis, Missouri-Illinois, with an 8.4-percent decrease to 69.3 percent.

Three markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+17.8 percent to US$171.79); Los Angeles-Long Beach (+15.5 percent to US$139.67); and Phoenix (+13.1 percent to US$82.95). New Orleans fell 2.8 percent to US$96.76, reporting the largest decrease in that metric.

Phoenix jumped 32.4 percent in RevPAR to US$44.23, achieving the largest increase in that metric, followed by Los Angeles-Long Beach with a 27.8-percent increase to US$123.19. New Orleans reported the largest RevPAR decrease, falling 21.1 percent to US$58.79.

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