San Juan Hotel Market Reports Highest Occupancy Increase in November

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Based on data from STR Global, the Americas hotel market recorded positive results in the three key performance metrics when reported in U.S. dollars for November 2011.

The Americas region ended November with a 4.4-percent increase in occupancy to 56.2 percent, a 4.1-percent gain in average daily rate to US$102.90, and an 8.6-percent jump in revenue per available room to US$57.87.

Among the key markets in the region, San Juan, Puerto Rico, reported the largest occupancy increase, up 10.1 percent to 74.0 percent, followed by San Francisco, California, with a 10.0-percent increase to 75.0 percent. Santiago, Chile, fell 6.2 percent in occupancy to 81.5 percent, posting the largest decrease in that metric, followed by Sao Paulo, Brazil, with a 4.9-percent decrease to 72.4 percent.

San Francisco rose 19.5 percent in ADR to US$158.42, experiencing the largest increase in that metric, followed by Miami, Florida, with a 13.6-percent increase to US$151.10. Alberta, Canada, reported the largest ADR decrease, falling 1.4 percent to US$125.19.

Four markets achieved RevPAR increases of more than 15 percent: San Francisco (+31.4 percent to US$118.78); Miami (+22.4 percent to US$118.58); San Juan (+18.5 percent to US$114.42); and Boston, Massachusetts (+15.3 percent to US$101.52). Santiago fell 3.0 percent in RevPAR to US$140.91, posting the largest decrease in that metric.

Performances of key countries in November (all monetary units in local currency):