Miami's SLS Lux Brickell Signs $300 Million in New Condo Sales in Ten Days

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August is proving to be a good month for Miami-based The Related Group. The company just announced this week that they have hit sales of over $300 million at SLS Lux Brickell, as reservations successfully convert to contracts throughout August at a record pace--150 in ten days.
 
The SLS Lux brand, established by hospitality group sbe this year, is drawing national attention with the anticipation of the first SLS Lux hotel in Las Vegas opening later this month, and SLS Lux at Baha Mar opening in the Bahamas early 2015.
 
The high-profile appeal and news surrounding the brand has fueled SLS Lux Brickell's successful sales, with over 150 contracts signed during the first ten days of conversions. But, developers also attribute the strong sales to heightened demand for such a strong, branded product.
 
"We're seeing buyers, especially from Latin America, extremely receptive to the SLS residences and designer suites' model and style," says Carlos Rosso, President of Condominium Development at The Related Group. "Whether they are full-time residents or second home buyers, they want the ease of the hospitality services offered by a luxury hotel brand, within the privacy and comfort of their home. Additionally the beach club memberships in South Beach, the expansive pool deck with a tennis court, the private elevators, the proximity to Brickell City Centre and the museum quality art including Botero's masterpiece, make this property even more recognizable and desirable."
 
SLS Lux marks Related's third brand partnership with the Los Angeles based company. The partnership grew from the success of their first project SLS Brickell, blocks from SLS Lux on South Miami Avenue. SLS Brickell is currently under construction with only a few penthouses remaining.
 
SLS Lux is expected to break ground in the fourth quarter of 2014. The luxury condo will feature a mix of 450 residences and 85 suites, both with exclusive services managed by sbe, including upgraded amenities and products and an array of personalized VIP services.