U.S. Hotel Market Performing Well in Early February

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According to STR, the U.S. hotel industry experienced increases in all three key performance metrics during the week ending February 11, 2012.

In year-over-year comparisons for the week, occupancy was up 2.6 percent to 55.9 percent, average daily rate increased 3.8 percent to US$102.01 and revenue per available room was up 6.5 percent to US$57.00.

Among the Top 25 Markets, San Francisco/San Mateo, California, experienced the largest occupancy increase, rising 17.3 percent to 80.9 percent, followed by Houston, Texas, with an 11.0-percent increase to 68.5 percent. Anaheim-Santa Ana, California, fell 6.2 percent in occupancy to 63.9 percent, followed by New Orleans, Louisiana, with a 5.8-percent decrease to 67.9 percent.

San Francisco/San Mateo jumped 40.4 percent in ADR to US$205.37, achieving the largest increase in that metric. Dallas, Texas, was the only market to report a double-digit ADR decrease, falling 15.4 percent to US$94.25.

San Francisco/San Mateo increased 64.7 percent in RevPAR to US$166.12, reporting the largest increase in that metric, followed by Houston (+18.6 percent to US$67.44) and Chicago, Illinois (+14.2 percent to US$54.03). Dallas ended the week with the largest RevPAR decrease, falling 17.9 percent to US$56.85, followed by New Orleans with a 9.9-percent decrease to US$88.62.