Stratford Halo Project Helps Transform London's Olympic Zone

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(LONDON, ENGLAND) -- The vast transformation of the Stratford area of East London and the huge investment in its infrastructure is fast making London's Olympic zone a highly sought after area for professionals seeking rental property. The newly launched Stratford Halo project is investment opportunity pitching strong rental yields.

This iconic development overlooking the London Olympic Stadium is the latest addition to the East London property market, where high quality homes are now available to purchase off-plan from developer Genesis.

The Stratford Halo occupies a prestigious position at the entrance to London's 2012 Olympic Park and includes a 43-story tower which is set to become one of the top residential towers in London. The development is situated in one of London's best-connected locations, at the heart of the massive multi-billion pound Olympic regeneration zone, close to the new Westfield Stratford City shopping center. The area has some of the most ambitious new mixed-use developments in the country, confirming the lasting changes to the fortunes of the area and its property sector.

Stratford has a strong rental market particularly among professional people who want to be in easy reach of employment hubs such as Canary Wharf and the city center. Typical rental yields in the area stand at 5 to 5.5%, representing a better return for the investor than many cash or equity investments.

The Stratford Halo comprises a total of 704 new homes across five buildings, as well as retail, commercial and leisure space and workspace studios. Of the 410 homes available for private sale, there is a range of one, two and three bedroom apartments and duplex penthouses, many of which benefit from views towards the Olympic stadium, Canary Wharf and beyond to the City of London skyline. The tower, which rises to over 132 meters, is lit at night in a fusion of colors through the use of a feature light system, creating a prominent local landmark.

The apartments offer spacious and flexible living space finished to a high specification. Security is a priority, with video entry systems, CCTV, a 24-hour concierge and secure, private underground parking available. Situated in a peaceful riverside location, residents have the use of various outdoor spaces including a landscaped courtyard and a new park as well as three sky gardens within the tower itself.

"East London property has already seen a strong appreciation in value since London was awarded the Olympics and this trend is set to continue as the area is developed further," said Genesis head of sales Simon Howard. "The local rental market is buoyant with many professional people wanting both to take advantage of Stratford's excellent transport links, as well as live in a buzzing neighborhood enjoying the Olympic spotlight. The improved long-term prospects for Stratford make it an attractive choice of location for buy-to-let investors."

Prices at the Stratford Halo start from £249,950 for a one-bedroom apartment or $385,775, and go up to $588,734 for three-bedroom units. Prices for homes in the tower start from $422,184 for a one-bedroom apartment.

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