Residential Real Estate News
Disney Back in the Master Planned Residential Development Business
The Walt Disney Company just announced plans in a new press release this week to introduce Storyliving by Disney, vibrant new neighborhoods that are infused with the Company's special brand of magic. These master-planned communities are intended to inspire residents to foster new friendships, pursue their interests and write the next exciting chapter in their lives--all while enjoying the attention to detail, unique amenities and special touches that are Disney hallmarks.
According to their press release, the first Storyliving by Disney community will be built in Rancho Mirage, in California's Coachella Valley--a location where Walt Disney himself owned a home and would spend leisure time with his family. Additional locations in the U.S. are under exploration for future development
"For nearly 100 years, Disney has shared stories that have touched the hearts and minds of people all around the world," said Josh D'Amaro, chairman, Disney Parks, Experiences and Products. "As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to storyliving. We can't wait to welcome residents to these beautiful and unique Disney communities where they can live their lives to the fullest."
Disney's release says each location, including some neighborhoods for residents ages 55+, Disney cast members trained in the company's legendary guest service will operate the community association. Through a club membership, Disney will also provide access to curated experiences, such as wellness programming, entertainment ranging from live performances to cooking classes, philanthropic endeavors, seminars and much more.
Disney Imagineers will play a key role in developing the creative concept for the communities, working in conjunction with respected developers and homebuilders.
"Disney Imagineers are exploring the richness of each local region to inspire the theme of Storyliving by Disney communities," said Michael Hundgen, executive producer, Walt Disney Imagineering. "Distinctively designed indoor and outdoor spaces will offer residents new opportunities to explore, engage and create the next incredible chapter of their story."
