Residential Real Estate News
BETTER MLS: A New Agent, Broker Owned National Listings Platform Announced
Miami-based real estate technology investment firm, WORLD PROPERTY VENTURES (WPV), has announced the coming launch of its latest proptech venture called BETTER MLS -- a new national, consumer-facing listings platform exclusively owned and operated by real estate agents and brokers across the U.S.
Set to go live in H2 of 2025, the BETTER MLS platform (BetterMLS.com) will feature only verified listings provided by the platform's licensed agent and broker members exclusively, covering all categories of real estate that include Residential, Commercial, Vacation, and Land listings actively for sale, rent, auction, or exchange - nationwide.
A unique aspect of the BETTER MLS platform is that, unlike other national listings sites, all buyer and renter inquiries will be routed directly to the listing agent of each property -- at no additional lead gen cost. This also benefits consumers by allowing them to work directly with the property's authorized listing agent, avoiding third-party middlemen who purchase listing leads.
Another key differentiator of the platform; it will be exclusively owned, governed and operated by agents and brokers nationwide.
In the coming months, WPV plans a $30 million funding round to sell its BETTER MLS ownership stake to brokers and agents nationwide through a Reg-D private offering who are accredited investors. Once funded, WPV will transfer full management and ownership control of the platform to its new owners and Board.
WPV founder Michael Gerrity commented, "In light of the current disruptions in the brokerage industry, it's crucial for agents and brokers to take charge of their futures by owning their own national listings platform. By investing in this platform at its foundation, they gain two key advantages: reclaiming control over their industry while building substantial personal wealth as the platform grows in revenue and users, potentially leading to a future sale or IPO -- their own liquidity event."
"Agents often champion 'homeownership' for Americans. It's now time they experience 'platform ownership' for themselves," added Gerrity.
