U.S. Hotels Post Performance Gains in Early October

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According to STR, the U.S. hotel industry recorded positive results in the three key performance measurements during the week ending October 4, 2014.

In year-over-year measurements, the industry's occupancy rose 2.8 percent to 66.5 percent. Average daily rate increased 3.7 percent to finish the week at US$115.93. Revenue per available room for the week was up 6.6 percent to finish at US$77.04.

Of the Top 25 Markets, nine reported double-digit RevPAR increases. Atlanta, Georgia (+30.8 percent to US$78.92), and Denver, Colorado (+30.7 percent to US$100.94) led the increases, followed by: San Francisco/San Mateo, California (+24.4 percent to US$250.89); Tampa/St. Petersburg, Florida (+18.9 percent to US$60.79); and Detroit, Michigan (+14.9 percent to US$58.16). Philadelphia, Pennsylvania-New Jersey, reported the largest RevPAR decrease, falling 9.2 percent to US$82.51.

Four markets experienced ADR growth of more than 10.0 percent: San Francisco/San Mateo (+28.5 percent to US$279.02); Denver (+19.3 percent to US$124.00); Atlanta (+15.2 percent to US$104.17); and Boston, Massachusetts (+10.3 percent to US$205.76). Philadelphia fell 5.5 percent to US$121.56 in ADR, posting the largest decrease in that metric.

Atlanta (+13.5 percent to 75.8 percent) and Tampa/St. Petersburg (+10.2 percent to 61.3 percent) achieved the largest occupancy growth for the week. Minneapolis/St. Paul, Minnesota-Wisconsin, fell 8.9 percent to 70.0 percent in occupancy, reporting the largest decrease in that metric.