Phoenix Hotels Enjoy Big Boost from NFL Super Bowl Game

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According to STR, hotels in the Phoenix, Arizona market posted strong results in the three major performance metrics during the weekend of Super Bowl XLIX, the National Football League's annual championship game.

For Super Bowl weekend--Friday, 30 January through Sunday, 1 February--Phoenix-area hotels experienced 95.2 percent occupancy, an average daily rate of US$360.84 and revenue per available room of US$343.46. Year-over-year increases were 56.0 percent, 185.0 percent and 344.1 percent, respectively.

All three metrics put Phoenix ahead of the hotel performance in the New York City market for the previous Super Bowl.

Carter Wilson, director of STR Analytics, said Phoenix-area hotels benefitted from a confluence of events around the Super Bowl, including the NFL's Pro Bowl and the Professional Golf Association's Waste Management Open.

Wilson said Phoenix experienced an 86-percent increase in RevPAR for the two weeks leading up to and including the Super Bowl. ADR for the two-week period was US$212.80, and occupancy checked in at 77.9 percent.

"This was a more substantial increase than what New York saw last year, and Phoenix was clearly helped by the hosting of the Pro Bowl just the week before," Wilson said. "Just as the Super Bowl broadcast set a television ratings record, there seems to be no dwindling interest in going to the game itself."