Hot Stix Golf Opens State-of-the-Art Retail Performance Center

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(SCOTTSDALE, AZ) -- Hot Stix Golf - the leading custom club-fitter for golfers from PGA Tour professionals to recreational players who are serious about improving their games - has opened its seventh U.S. performance center and new corporate headquarters in a fully integrated facility here in the Arizona desert.

Located at 15444 North 76th St. - just off the Greenway Hayden Loop near Kierland Commons - this is the company's second Scottsdale location, and was added to meet thriving demand for its unique, customized swing-analysis/equipment fitting software that has gained a worldwide following.

Spanning 7,500 square-feet, the indoor club-fitting center incorporates an array of proprietary, state-of-the-art technology. This allows the Hot Stix team of on-site, highly-certified fitters and club-building craftsmen to help maximize on-course performance by integrating equipment - from putter to driver - with each player's distinct swing characteristics. Additional facility features include multiple hitting bays equipped with advanced ball-flight tracking simulators and a premium putter-fitting center.

"Players trust the Hot Stix experience for its sophisticated process analyzing how specific components - head, shaft, ball and grip - affect their Swing DNA," says Mark Flynn, CEO of Hot Stix Golf. "By measuring loft, lie, shaft frequency, swing and ball speed, launch angle, spin rates and smash factor, we perfectly configure clubs to provide better distance and accuracy, even on mis-hits."

The other Hot Stix Scottsdale location is at Legend Trail Golf Club, 9462 E. Legendary Lane.

Trusted by scores of Tour players, including winners of multiple major tournaments, Hot Stix takes the guess work out of selecting new clubs and improves equipment that is mass produced and bought off the rack.

Additional Hot Stix Performance Centers are in Northern California, Westchester County, N.Y., and Orlando, Fla., with several more opening in the next 12 months. Each facility employs the industry's most highly-certified cub fitters, all rigorously trained to interpret intricate and precise swing data to determine the best equipment combinations.

With more than 35,000 satisfied golfers, the company's golfer-equipment matchmaking technology and its club-building craftsmen maximize golfers' performances. A variety of packages are available for golfers and gift-givers, including full-bag evaluations, or ala carte driver, fairway wood, hybrid, iron, wedge and putter fittings. Hot Stix is the official golf equipment research partner of GOLF Magazine.

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