U.S. Hotel Sector Posts Performance Gains in Early October

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According to STR, the U.S. hotel industry experienced increases in all three key performance metrics in the week ending October 8, 2011.

In year-over-year comparisons for the week, occupancy rose 1.5 percent to 64.4 percent, average daily rate increased 2.8 percent to US$104.48, and revenue per available room finished the week up 4.3 percent to US$67.32.

Among the Top 25 Markets, Norfolk-Virginia Beach, Virginia, reported the largest occupancy increase, rising 8.8 percent to 56.8 percent, followed by Dallas, Texas (+8.5 percent to 67.6 percent), and Anaheim-Santa Ana, California (+8.4 percent to 74.5 percent). Three markets posted occupancy decreases of more than 5 percent: New Orleans, Louisiana (-8.3 percent to 69.3 percent); Atlanta, Georgia (-6.1 percent to 60.3 percent); and Orlando, Florida (-5.2 percent to 57.8 percent).

San Francisco/San Mateo, California jumped 40.6 percent in ADR to US$225.10, reporting the largest increase in that metric, followed by Miami-Hialeah, Florida, with a 10.8-percent increase to US$143.93. Atlanta experienced the largest ADR decrease, falling 9.2 percent to US$86.08, followed by Orlando with an 8.5-percent decrease to US$85.15.

San Francisco/San Mateo achieved the largest RevPAR increase, rising 41.8 percent to US$205.46. Two other top markets ended the week with RevPAR increases of more than 15 percent: Dallas (+19 percent to US$65.10) and Miami-Hialeah (+17.9 percent to US$108.62). Three markets reported double-digit RevPAR decreases: Atlanta (-14.7 percent to US$51.88); Orlando (-13.3 percent to US$49.23); and Washington, D.C. (-10.8 percent to US$114.78).

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