U.S. Hotel Market Enjoys Lift from July Fourth Holiday

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According to STR, the U.S. hotel industry experienced increases in all three key performance metrics during the week of July 3-9, 2011.

In year-over-year comparisons for the week, occupancy rose 2.0 percent to 63.8 percent, average daily rate increased 3.4 percent to US$98.40, and revenue per available room finished the week up 5.4 percent to US$62.74.

Among the Top 25 Markets, Anaheim-Santa Ana, California, rose 12.1 percent in occupancy to 82.2 percent, reporting the largest increase in that metric. Five other markets posted occupancy increases of more than 10 percent: Miami-Hialeah, Florida (+11.1 percent to 69.6 percent); Orlando, Florida (+10.9 percent to 77.0 percent); Phoenix, Arizona (+10.5 percent to 41.0 percent); Tampa-St. Petersburg, Florida (+10.5 percent to 55.9 percent); and Los Angeles-Long Beach, California (+10.1 percent to 73.5 percent). New Orleans, Louisiana, dropped 15.5 percent in occupancy to 57.5 percent, reporting the only double-digit decrease in that metric.

Two markets experienced double-digit ADR increases for the week: Los Angeles-Long Beach (+11.2 percent to US$124.45) and San Francisco/San Mateo, California (+10.9 percent to US$135.44). Atlanta, Georgia, reported the largest ADR decrease, falling 2.9 percent to US$72.85, followed by Washington, D.C., with a 2.2-percent decrease to US$117.17.

Los Angeles-Long Beach jumped 22.5 percent in RevPAR to US$91.46, reporting the largest increase in that metric, followed by Miami-Hialeah (+20.9 percent to US$90.08) and Anaheim-Santa Ana (+20.2 percent to US$98.61). New Orleans fell 17.0 percent in RevPAR to US$63.39, reporting the largest decrease in that metric.

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