U.S. Hotel Market Posts Positive Numbers in Late June

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According to STR, the U.S. hotel industry experienced increases in all three key performance metrics during the week ending June 25, 2011.

In year-over-year comparisons for the week, occupancy rose 2.8 percent to 71.6 percent, average daily rate increased 3.3 percent to US$102.33, and revenue per available room finished the week up 6.2 percent to US$73.30.

Dallas, Texas, led the Top 25 Markets in occupancy increases, rising 11.5 percent to 70.8 percent. Three other markets experienced occupancy increases of 10 percent or more: Nashville, Tennessee (+11.3 percent to 71.0 percent); Miami-Hialeah, Florida (+10.4 percent to 73.8 percent); and Tampa-St. Petersburg, Florida (+10.0 percent to 63.1 percent). Orlando, Florida, posted the only occupancy decrease of more than 5 percent, dropping 5.7 percent to 71.2 percent.

Four markets ended the week with ADR increases of more than 10 percent: San Francisco/San Mateo, California (+16.9 percent to US$153.55); Nashville (+11.9 percent to US$92.14); Oahu Island, Hawaii (+11.0 percent US$167.66); and New Orleans, Louisiana (+10.5 percent to US$117.17). Orlando fell 4.7 percent to US$88.77, reporting the largest decrease in that metric.

Nashville jumped 24.5 percent in RevPAR to US$65.44, reporting the largest increase in that metric. Four other markets achieved RevPAR increases of more than 15 percent: San Francisco/San Mateo (+22.9 percent to US$138.19); Minneapolis-St. Paul, Minnesota-Wisconsin (+19.6 percent to US$83.00); St. Louis, Missouri-Illinois (+16.8 percent to US$68.37); and Miami-Hialeah (+15.4 percent to US$92.05). Orlando reported the only double-digit RevPAR decrease, falling 10.1 percent to US$63.24.

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