U.S. Hotels Performing Well in Mid-August

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According to STR, the U.S. hotel industry experienced increases in all three key performance metrics during the week ending August 20, 2011.

In year-over-year comparisons for the week, occupancy rose 3.1 percent to 67.3 percent, average daily rate increased 4.4 percent to US$101.80, and revenue per available room finished the week up 7.6 percent to US$68.53.

Among the Top 25 Markets, four markets achieved double-digit occupancy increases: Miami-Hialeah, Florida (+13.5 percent to 76.5 percent); Detroit, Michigan (+12.1 percent to 75.4 percent); Atlanta, Georgia (+10.6 percent to 59.1 percent); and Seattle, Washington (+10.1 percent to 89.3 percent). St. Louis, Missouri-Illinois, fell 9.5 percent in occupancy to 59.1 percent, reporting the largest decrease in that metric.

San Francisco/San Mateo, California, rose 14.0 percent in ADR to US$153.01, reporting the largest increase in that metric, followed by Miami-Hialeah (+12.8 percent to US$128.66) and Oahu Island, Hawaii (+11.2 percent to US$176.39). St. Louis ended the week virtually flat with a 0.1-percet decrease to US$82.85.

Miami-Hialeah achieved the largest RevPAR increase, jumping 28.0 percent to US$98.45. Five other markets experienced RevPAR increases of more than 15 percent: Oahu Island (+17.7 percent to US$159.98); Seattle (+17.2 percent to US$111.12); Detroit (+16.8 percent to US$60.72); San Francisco/San Mateo (+15.4 percent to US$138.70); and Minneapolis-St. Paul, Minnesota-Wisconsin (+15.3 percent to US$79.78). St. Louis posted the only RevPAR decrease, falling 9.5 percent to US$48.97.

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