U.S. Hotel Market Performing Well in Early September, Orlando Leading the Way

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According to STR, the U.S. hotel industry experienced increases in all three key performance metrics during the week ending September 10, 2011.

In year-over-year comparisons for the week, occupancy rose 6.4 percent to 57.7 percent, average daily rate increased 6.0 percent to US$98.46, and revenue per available room finished the week up 12.8 percent to US$56.78.

Among the Top 25 Markets, Orlando, Florida, reported the largest occupancy increase, rising 18.7 percent to 55.0 percent, followed by San Diego, California (+15.7 percent to 66.5 percent), and Miami-Hialeah, Florida (+15.6 percent to 62.1 percent).

New Orleans, Louisiana, reported the largest decreases in occupancy (-25.1 percent to 43.8 percent) and ADR (-4.4 percent to US$92.55), and RevPAR (-28.5 percent to US$40.55).

San Francisco/San Mateo, California, led the ADR increases, rising 19.4 percent to US$153.00. Three other markets experienced double-digit ADR increases: New York, New York (+12.5 percent to US$268.63); Orlando (+11.0 percent to US$77.15); and Phoenix, Arizona (+10.6 percent to US$82.73).

Four markets achieved RevPAR increases of more than 25 percent: San Francisco/San Mateo (+32.5 percent to US$125.31); Orlando (+31.8 percent to US$42.41); Miami-Hialeah (+26.1 percent to US$71.97); and San Diego (+25.1 percent to US$78.78).

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