U.S. Hotel Industry Enjoys Strong Post-Easter Rebound, Says STR

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According to STR, the U.S. hotel industry reported increases in all three key performance metrics during the week ending May 7, 2011. In year-over-year comparisons, occupancy rose 6.0 percent to 60.3 percent, average daily rate increased 4.8 percent to US$101.73, and revenue per available room finished the week up 11.1 percent to US$61.31.

"This week, the U.S. hotel industry saw a strong post-Easter rebound in performance," said Steve Hood, senior VP at STR. "Most Chain Scale segments saw double-digit RevPAR increases and 15 of the Top 25 Markets also reported double-digit RevPAR increases. San Francisco/San Mateo, California (+37.1 percent to US$123.85); Phoenix, Arizona (+24.1 percent to US$67.23); and St. Louis, Missouri-Illinois (+23.5 percent to US$53.24) experienced the largest RevPAR increases for the week. Nashville, Tennessee, had the largest group RevPAR increase (+111 percent) due to the flood last year, which was on 2 May 2010."

Among the Top 25 Markets, five markets experienced double-digit occupancy increases: St. Louis (+18.6 percent to 63.2 percent); Phoenix, Arizona (+16.7 percent to 59.4 percent); Tampa-St. Petersburg, Florida (+14.1 percent to 60.8 percent); Miami-Hialeah, Florida (+13.8 percent to 73.3 percent); and Detroit, Michigan (+13.4 percent to 59.7 percent). Nashville reported the largest occupancy decrease, falling 2.3 percent to 62.7 percent.

San Francisco/San Mateo rose 26.3 percent in ADR to US$160.64, followed by Nashville (+16.6 percent to US$94.03) and Chicago, Illinois (+12.2 percent to US$127.89). Atlanta, Georgia, fell 3.7 percent in ADR to US$84.72, reporting the largest decrease in that metric, followed by San Diego, California (-2.0 percent to US$120.72).

San Diego fell 3.8 percent in RevPAR to US$76.11, reporting the largest decrease in that metric, followed by Anaheim-Santa Ana, California, with a 0.5-percent decrease to US$66.92.

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