STR Reports U.S. Hotel Performance for October

---

(HENDERSONVILLE, TN) -- According to Smith Travel Research, the U.S. hotel industry posted declines in all three key performance measurements during the week of 25-31 October 2009.

In year-over-year measurements, the industry's occupancy fell 7.2 percent to end the week at 51.8 percent. Average daily rate dropped 7.2 percent to finish the week at US$98.99. Revenue per available room for the week decreased 13.8 percent to finish at US$51.28.

Among the Top 25 Markets, Anaheim-Santa Ana, California, experienced the largest occupancy increase, up 9.1 percent to 65.5 percent. Four other markets reported occupancy increases of more than 5 percent: Oahu Island, Hawaii (+8.7 percent to 75.0 percent); Boston, Massachusetts (+7.2 percent to 71.4 percent); Denver, Colorado (+6.2 percent to 58.0 percent); and New York, New York (+5.4 percent to 85.1 percent). Houston, Texas, posted the largest occupancy decrease, falling 29.8 percent to 56.9 percent.

New Orleans, Louisiana, reported the largest ADR increase, up 5.3 percent to US$129.03, followed by San Diego, California, with a 3.5-percent increase to US$141.12. Four markets experienced ADR decreases of more than 15 percent: New York (-17.2 percent to US$265.59); Phoenix, Arizona (-16.7 percent to US$102.52); Miami-Hialeah, Florida (-15.4 percent to US$125.57); and Chicago, Illinois (-15.3 percent to US$122.03).

New Orleans led the RevPAR increases, up 5.0 percent to US$86.15, followed by San Diego (+4.7 percent to US$89.41), Boston (+4.6 percent to US$111.80), and Oahu Island (+4.5 percent to US$114.94). Houston experienced the largest RevPAR decrease, falling 39.2 percent to US$53.24. Three other markets posted RevPAR decreases of more than 25 percent: Chicago (-26.0 percent to US$70.31); Miami-Hialeah (-25.8 percent to US$75.99); and Nashville, Tennessee (-25.7 percent to US$47.70).

---