STR Reports U.S. Hotel Performance

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(News Source: Smith Travel Research)

(HENDERSONVILLE, TN) -- The U.S. hotel industry posted declines in all three key performance measurements during the week of 6-12 September 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 14.6 percent to end the week at 52.8 percent. Average daily rate dropped 12.8 percent to finish the week at US$94.49. Revenue per available room for the week decreased 25.5 percent to finish at US$49.92.

Among the Top 25 Markets, Oahu Island, Hawaii, reported the largest increase in occupancy, up 2.9 percent to 75.8 percent, followed by New York, New York (+2.5 percent to 87.4 percent) and Miami-Hialeah, Florida (+0.6 percent to 51.4 percent). Three markets experienced occupancy decreases of more than 25 percent: New Orleans, Louisiana (-42.5 percent to 37.7 percent); Dallas, Texas (-36.6 percent to 41.8 percent); and Houston, Texas (-29.9 percent to 43.6 percent).

Norfolk-Virginia Beach, Virginia, was the only market to experience an ADR increase, up 3.1 percent to US$90.81. With a 6.5-percent decrease to US$108.16, Miami-Hialeah was the only market to report a single-digit ADR decline. New York posted the largest ADR decrease, falling 26.7 percent to US$235.75. Two other markets reported ADR decreases of more than 25 percent: New Orleans (-25.7 percent to US$83.70) and Chicago, Illinois (-25.3 percent to US$116.54).

Norfolk-Virginia Beach reported the smallest RevPAR decrease, down 1.5 percent to US$45.40. Miami-Hialeah also reported a single-digit RevPAR decline, falling 5.9 percent to US$55.58. Five markets experienced RevPAR decreases of more than 40 percent: New Orleans (-57.3 percent to US$31.58); Dallas, Texas (-48.4 percent to US$33.06); Chicago (-43.0 percent to US$70.14); Phoenix, Arizona (-41.0 percent to US$32.90); and Houston (-40.6 percent to US$36.92).

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