U.S. Hotel Market Shows Performance Gains in Mid September

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According to Smith Travel Research (STR), the U.S. hotel industry reported increases in all three key performance metrics during the week of 12-18 September 2010.

In year-over-year comparisons, occupancy increased 6.7 percent to 63.5 percent, average daily rate was up 1.8 percent to US$100.25, and revenue per available room ended the week up 8.6 percent to US$63.66.

Among the Top 25 Markets, New Orleans, Louisiana, reported the largest occupancy increase, rising 34.4 percent to 53.9 percent, followed by Detroit, Michigan (+18.2 percent to 62.8 percent), and Minneapolis-St. Paul, Minnesota-Wisconsin (+16.0 percent to 78.0 percent). Phoenix, Arizona, ended the week virtually flat in occupancy with a 0.1-percent decrease to 48.1 percent, reporting the only decrease in that metric.

New York, New York, experienced the only double-digit ADR increase, rising 13.9 percent to US$293.70. Nashville, Tennessee, posted the largest ADR decrease, falling 5.3 percent to US$87.85, followed by Phoenix with a 4.4-percent decrease to US$91.12.

New Orleans achieved the largest RevPAR increase, rising 43.2 percent to US$49.62. Six other markets reported RevPAR increases of more than 15 percent: Chicago, Illinois (+25.8 percent to US$110.16); Minneapolis-St. Paul (+19.6 percent to US$75.89); Miami-Hialeah, Florida (+18.7 percent to US$68.91); Detroit (+17.4 percent to US$48.63); Boston, Massachusetts (+15.6 percent to US$131.62); and Denver, Colorado (+15.5 percent to US$77.52). Phoenix experienced the only RevPAR decrease for the week, falling 4.5 percent to US$43.79.

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