U.S. Hotels Report Performance Increases in Late July

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According to data from Smith Travel Research, the U.S. hotel industry reported increases in all three key performance measurements during the week of July 24, 2010.

In year-over-year measurements, the industry's occupancy increased 7.3 percent to 71.8 percent. Average daily rate rose 1.3 percent to US$99.60. Revenue per available room increased 8.6 percent to US$71.54.
 
All of the Top 25 Markets reported occupancy increases for the week. Detroit, Michigan, posted the largest increase, rising 22.6 percent to 67.4 percent, followed by St. Louis, Missouri-Illinois (+18.4 percent to 75.5 percent), and Atlanta, Georgia (+15.6 percent to 71.0 percent).
 
New York, New York, was the only market to achieve a double-digit ADR increase, rising 13.5 percent to US$212.15. Tampa-St. Petersburg, Florida, posted the largest ADR decrease, falling 5.3 percent to US$84.20, followed by Nashville, Tennessee with a 4.7-percent decrease to US$83.13.
 
St. Louis reported the largest RevPAR increase, rising 25.2 percent to US$63.84, followed by New York (+20.3 percent to US$189.09); Detroit (+18.9 percent to US$51.18); and Denver, Colorado (+18.5 percent to US$81.02). Phoenix, Arizona, ended the week virtually flat with a 0.1-percent decrease to US$34.85 and Nashville ended flat at US$56.11.

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