U.S. Hotel Sector Post Positive Performance Results in Early November

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According to data from Smith Travel Research (STR), the U.S. hotel industry reported increases in all three key performance metrics during the week ending November 6, 2010.

In year-over-year comparisons, occupancy increased 6.2 percent to 58.2 percent, average daily rate was up 1.9 percent to US$99.29, and revenue per available room ended the week up 8.2 percent to US$57.75.

Among the Top 25 Markets, Orlando, Florida, experienced the largest occupancy increase, rising 24.3 percent to 62.4 percent. Three other markets reported occupancy increases of more than 15 percent: New Orleans, Louisiana (+23.2 percent to 79.6 percent); Atlanta, Georgia (+17.6 percent to 61.2 percent); and Chicago, Illinois (+16.5 percent to 70.7 percent). None of the top markets reported occupancy decreases for the week.

New Orleans led the ADR increases, rising 17.4 percent to US$133.10, followed by New York, New York, with a 10.2-percent increase to US$286.62. Detroit, Michigan, reported the largest ADR decrease, falling 5.9 percent to US$73.46, followed by Tampa-St. Petersburg, Florida (-5.5 percent to US$85.83), and Philadelphia, Pennsylvania-New Jersey (-5.1 percent to US$109.05).

Four markets posted RevPAR increases of more than 25 percent: New Orleans (+44.6 percent to US$106.01); Orlando (+29.0 percent to US$58.85); Chicago, Illinois (+28.0 percent to US$92.03); and Atlanta (+27.3 percent to US$56.77). Two markets experienced RevPAR decreases: Tampa-St. Petersburg (-5.0 percent to US$46.45) and Philadelphia (-2.9 percent to US$73.05).

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