U.S. Hotels Post Positive Results in Early October

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According to Smith Travel Research (STR), the U.S. hotel industry reported increases in all three key performance metrics during the week of 3-9 October 2010.

In year-over-year comparisons, occupancy increased 6.5 percent to 63.6 percent, average daily rate was up 2.2 percent to US$101.58, and revenue per available room ended the week up 8.8 percent to US$64.62.

Among the Top 25 Markets, 21 reported occupancy increases for the week. Four markets achieved occupancy increases of more than 15 percent: Dallas, Texas (+19.3 percent to 62.7 percent); New Orleans, Louisiana (+18.7 percent to 75.7 percent); Atlanta, Georgia (+15.8 percent to 64.1 percent); and Detroit, Michigan (+15.8 percent to 59.7%). St. Louis, Missouri-Illinois, fell 4.4 percent in occupancy to 60.8 percent, reporting the largest decrease in that metric, followed by Minneapolis-St. Paul, Minnesota-Wisconsin (-2.2 percent to 67.5 percent), and Denver, Colorado (-1.9 percent to 66.4 percent).

Atlanta experienced the largest ADR increase, rising 10.8 percent to US$94.64, followed by New York, New York, with a 10.2-percent increase to US$280.39. Denver (-3.4 percent to US$99.13) and St. Louis (-3.4 percent to US$82.31) reported the largest ADR decreases for the week.

Five markets posted RevPAR increases of more than 15 percent: New Orleans (+29.3 percent to US$97.52); Atlanta (+28.4 percent to US$60.71); Dallas (+19.8 percent to US$55.86); Miami-Hialeah, Florida (+17.9 percent to US$93.06); and Orlando, Florida (+15.7 percent to US$58.16). Two markets reported RevPAR decreases of more than 5 percent: St. Louis (-7.6 percent to US$50.07) and Denver (-5.3 percent to US$65.80).

 

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