U.S. Hotel Industry Reports Declines This Week in Three Primary Performance Indexes

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According to new data from Smith Travel Research (STR), the U.S. hotel industry reported decreases in all three key performance measurements during the week of 28 March-3 April 2010.

In year-over-year measurements, the industry's occupancy ended the week with a 3.6-percent decrease to 54.1 percent. Average daily rate dropped 4.4 percent to finish the week at US$94.45. Revenue per available room for the week was down 7.9 percent to US$51.05.

Among the Chain Scale segments, the Luxury segment reported increases in all three key metrics. The segment's occupancy was up 2.2 percent to 62.8 percent, ADR rose 1.7 percent to US$254.52, and RevPAR increased 4.0 percent to US$159.78.

Among the Top 25 Markets, New York, New York, posted the largest occupancy increase, rising 22.3 percent to 87.0 percent, followed by Orlando, Florida, with a 15.1-percent increase to 77.6 percent. Two markets reported occupancy decreases of more than 20 percent: Houston, Texas (-23.1 percent to 49.1 percent), and Dallas, Texas (-21.1 percent to 46.1 percent).

Three of the top markets experienced ADR increases: Miami-Hialeah, Florida (+9.0 percent to US$184.86); Oahu Island, Hawaii (+4.4 percent to US$156.63); and New York (+3.7 percent to US$206.56). Detroit, Michigan, led the ADR decreases, falling 28.6 percent to US$69.81, followed by New Orleans, Louisiana (-25.8 percent to US$94.46), and Chicago, Illinois (-21.5 percent to US$87.43).

New York reported the largest RevPAR increase, rising 26.8 percent to US$179.61, followed by Miami-Hialeah (+18.9 percent to US$148.61) and Oahu Island (+17.9 percent to US$113.58). Three markets posted RevPAR decreases of 35 percent or more: Detroit (-39.7 percent to US$30.60); New Orleans (-35.9 percent to US$52.67); and Dallas, Texas (-35.0 percent to US$36.26).

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