U.S. Hotel Sector Reports Performance Gains in February

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According to Smith Travel Research (STR), the U.S. hotel industry reported increases in all three key performance metrics during the week ending February 19, 2011.

In year-over-year comparisons, occupancy increased 6.7 percent to 59.1 percent, average daily rate was up 3.3 percent to US$99.32, and revenue per available room finished the week up 10.2 percent to US$58.72.

Among the Top 25 Markets, Detroit, Michigan, experienced the largest occupancy increase, rising 18.7 percent to 57.6 percent, followed by San Diego, California, with a 17.6-percent increase to 77.6 percent. Three markets reported occupancy decreases: New Orleans, Louisiana (-11.8 percent to 67.6 percent); New York, New York (-6.1 percent to 74.1 percent); and Orlando, Florida (-1.4 percent to 72.0 percent).

San Diego rose 27.3 percent in ADR to US$146.10, reporting the largest increase in that metric, followed by Los Angeles-Long Beach, California (+22.4 percent to US$135.71), and San Francisco/San Mateo, California (+18.1 percent to US$146.90).
New Orleans also posted the largest decrease in ADR (-13.1 percent to US$117.78) and RevPAR (-23.4 percent to US$79.62) for the week.

San Diego jumped 49.7 percent in RevPAR to US$113.38. Four other top markets reported RevPAR increases of more than 20 percent: Los Angeles-Long Beach (+35.7 percent to US$101.81); San Francisco/San Mateo (+29.8 percent to US$112.62); Detroit (+22.0 percent to US$43.10); and Boston, Massachusetts (+20.6 percent to US$74.26).

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