U.S. Hotel Sector Still Showing Mixed Results

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According to the latest data from Smith Travel Research (STR), the U.S. hotel industry reported mixed results in the three key performance measurements during the week of 4-10 April 2010.

In year-over-year measurements, the industry's occupancy increased 12.6 percent increase to 59.2 percent. Average daily rate ended the week virtually flat with a 0.4-percent decrease to US$96.31. Revenue per available room for the week was up 12.1 percent to US$57.00.

Among the Top 25 Markets, Boston, Massachusetts, experienced the largest occupancy increase, up 27.6 percent to 70.4 percent, followed by New Orleans, Louisiana, with a 27.5-percent increase to 64.6 percent. Two of the top markets reported occupancy decreases: Norfolk-Virginia Beach, Virginia (-5.8 percent to 53.2 percent), and Orlando, Florida (-3.0 percent to 76.9 percent).

New Orleans posted the largest ADR increase, rising 18.5 percent to US$118.01, followed by Boston with an 11.6-percent increase to US$139.00. Detroit, Michigan, reported the only double-digit ADR decrease, falling 18.4 percent to US$76.45.

New Orleans topped the RevPAR increase for the week, jumping 51.0 percent to US$76.26. Two other markets posted RevPR increases of more than 25 percent: Boston (+42.4 percent to US$97.89) and Denver, Colorado (+26.2 percent to US$53.72). Meanwhile, Detroit fell 11.2 percent to US$39.37, reporting the largest RevPAR decrease, followed by Norfolk-Virginia Beach with an 8.7-percent decrease to US$41.19.

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