U.S. Hotel Performance Shows Mixed Results in February

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(HENDERSONVILLE, TN) -- According to data from STR, the U.S. hotel industry reported mixed results in the three key performance measurements during the week of 21-27 February 2010.

In year-over-year measurements, the industry's occupancy ended the week with a 2.5-percent increase to 55.3 percent. Average daily rate dropped 4.7 percent to finish the week at US$96.06. Revenue per available room for the week fell 2.3 percent to finish at US$53.15.

The Luxury segment was the only Chain Scale segment to end the week with increases in two of the three key metrics. The segment's occupancy rose 11.4 percent to 68.3 percent and RevPAR was up 3.3 percent to US$162.09. Two other segments reported occupancy increases of more than 5 percent: the Upper Upscale segment (+7.4 percent to 68.1 percent) and the Upscale segment (+7.1 percent to 65.6 percent).

Among the Top 25 Segments, New Orleans, Louisiana (+20.9 percent to 76.5 percent), and San Francisco/San Mateo, California (+20.9 percent to 70.3 percent), reported the largest occupancy increases. San Diego, California, posted the largest occupancy decrease, falling 5.6 percent to 62.8 percent, followed by Norfolk-Virginia Beach, Virginia, with a 4.7-percent decrease to 40.7 percent.

San Francisco/San Mateo reported the largest ADR increase, up 1.6 percent to US$127.35, followed by Miami-Hialeah, Florida, which ended the week virtually flat with a 0.9-percent increase to US$176.40. Anaheim-Santa Ana, California, ended the week with the largest ADR decrease, falling 17.2 percent to US$96.67, followed by San Diego with an 11.0-percent decrease to US$118.52.

San Francisco experienced the largest RevPAR increase, jumping 22.8 percent to US$89.56. Three other markets reported double-digit RevPAR increases: New Orleans (+15.4 percent to US$96.09); Miami-Hialeah (+12.0 percent to US$146.98); and Atlanta, Georgia (+11.3 percent to US$50.30). Anaheim-Santa Ana led the RevPAR decreases, falling 18.6 percent to US$60.67, followed by San Diego (-16.0 percent to US$74.42) and Dallas, Texas (-10.4 percent to US$48.78).

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