U.S. Hotels Report Positive Performance Results for Mid-July

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According to data from Smith Travel research (STR), the U.S. hotel industry reported increases in all three key performance measurements during the week of July 17, 2010.

In year-over-year measurements, the industry's occupancy increased 7.3 percent to 71.0 percent. Average daily rate rose 1.6 percent to US$99.07 Revenue per available room went up 9.0 percent to US$70.30.

Among the Top 25 Markets, 24 achieved occupancy increases for the week. Detroit, Michigan, led the way, rising 21.7 percent to 66.5 percent, followed by Nashville, Tennessee, with a 20.9-percent increase to 78.4 percent. Phoenix, Arizona, posted the only occupancy decrease, falling 3.2 percent to 45.5 percent.

New York, New York, experienced the largest ADR increase, rising 11.8 percent to US$210.33, followed by Washington, D.C. (+10.3 percent to US$142.68), and San Francisco/San Mateo, California (+9.2 percent to US$146.48). St. Louis, Missouri-Illinois, posted the only ADR decrease of more than 5 percent, falling 9.8 percent to US$87.91.

Two markets reported RevPAR increases of more than 20 percent: Denver, Colorado (+21.9 percent to US$82.66), and Nashville (+20.7 percent to US$69.18). Three markets experienced RevPAR decreases: St. Louis (-7.9 percent to US$66.54); Phoenix (-6.4 percent to 33.43); and Houston, Texas (-3.1 percent to US$50.94).

Among the Chain Scale segments, the Luxury segment achieved the largest increases in all three key performance metrics. The segment's occupancy rose 8.4 percent to 75.8 percent, ADR was up 6.0 percent to US$228.26, and RevPAR jumped 14.9 percent to US$173.04.

The Economy segment was the only segment to experience a decrease in any of the three key metrics, falling 2.6 percent in ADR to US$54.21.

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