U.S. Hotel Market's Primary Performance Indexes All Up in Mid November

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According to Smith Travel Research (STR), the U.S. hotel industry reported increases in all three key performance metrics during the week of November 20th, 2010.

In year-over-year comparisons, occupancy increased 8.6 percent to 57.1 percent, average daily rate was up 2.6 percent to US$98.48, and revenue per available room ended the week up 11.4 percent to US$56.22.

Among the Top 25 Markets, three markets achieved occupancy increases of more than 20 percent: Denver, Colorado (+28.4 percent to 69.2 percent); New Orleans, Louisiana (+26.8 percent to 82.3 percent); and San Diego, California (+21.3 percent to 70.4 percent). Norfolk-Virginia Beach, Virginia, was the only top market to experience an occupancy decrease, falling 8.3 percent to 44.9 percent.

Denver led the ADR increases, rising 23.0 percent to US$114.16, followed by New Orleans (+17.9 percent to US$137.66) and Chicago, Illinois (+15.7 percent to US$134.28). Nashville, Tennessee, was the only market to report an ADR decrease of more than 5 percent, falling 6.0 percent to US$89.12.

Four markets experienced RevPAR increases of more than 30 percent: Denver (+58.0 percent to US$78.97); New Orleans (+49.6 percent to US$113.30); Chicago (+32.1 percent to US$93.51); and San Diego (+32.0 percent to US$88.19). Norfolk-Virginia Beach posted the largest RevPAR decrease, falling 10.2 percent to US$31.47.

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