U.S. Hotel Market Reports Performance Gains Last Week of 2010

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According to Smith Travel Research (STR), the U.S. hotel industry reported single-digit increases in all three key performance metrics during the week ending January 1, 2011.

In year-over-year comparisons, occupancy increased 4.2 percent to 47.4 percent, average daily rate was up 2.3 percent to US$102.76, and revenue per available room finished the week up 6.6 percent to US$48.75.

Among the Top 25 Markets, Denver, Colorado, experienced the largest occupancy increase, rising 16.0 percent to 42.2 percent, followed by Detroit, Michigan, with a 15.2-percent increase to 42.9 percent. St. Louis, Missouri-Illinois, posted the only double-digit occupancy decrease, falling 10.7 percent to 38.1 percent.

San Francisco/San Mateo, California, reported the only double-digit ADR increase, rising 11.6 percent to US$122.60. Three markets experienced ADR decreases of more than 5 percent: Dallas, Texas (-7.0 percent to US$67.83); Tampa-St. Petersburg, Florida (-5.3 percent to US$84.11); and New Orleans, Louisiana (-5.1 percent to US$116.75).

Three markets achieved RevPAR increases of more than 15 percent: Denver (+21.6 percent to US$31.89); Anaheim-Santa Ana, California (+16.8 percent to US$80.88); and Detroit (+15.9 percent to US$29.22).

 

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