STR Reports U.S. Hotel Performance

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(News Source: Smith Travel Research)

(HENDERSONVILLE, TN) -- The U.S. hotel industry posted declines in all three key performance measurements during the week of 10-16 May 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 12.6 percent to end the week at 57.8 percent. Average daily rate dropped 10.0 percent to finish the week at US$98.33. Revenue per available room for the week decreased 21.4 percent to finish at US$56.84.

None of the Top 25 Markets posted increases in any of the three key performance metrics. Atlanta, Georgia, posted an 18.8-percent decline in occupancy, the largest of any market. The smallest occupancy decrease was recorded by Washington, D.C.-Maryland-Virginia (-5.4 percent to 79.4 percent). Only two cities experienced ADR declines of more than 20 percent: New York, New York (-31.6 percent to US$208.61) and San Francisco/San Mateo, California (-22.8 percent to US$133.66). The only market to report a single-digit RevPAR decrease was Nashville, Tennessee (-9.2 percent to US$52.65). New York reported the largest decrease in that metric, which was down 39.4 percent to US$164.90.

Among the seven chain-scale segments, the Midscale with Food and Beverage segment posted the largest drop in occupancy (-14.6 percent to 52.7 percent). The Luxury segment led the performance declines in the remaining two key performance measurements. It experienced a 20.1-percent ADR decline to US$237.05, and a 31.3-percent fall in RevPAR to US$150.40.

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