U.S. Hotels Perform Well in Early December

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According to Smith Travel Research (STR), the U.S. hotel industry reported increases in all three key performance metrics during the week ending December 11, 2010.

In year-over-year comparisons, occupancy increased 8.6 percent to 52.2 percent, average daily rate was up 2.6 percent to US$98.75, and revenue per available room ended the week up 11.5 percent to US$51.56.

Among the Top 25 Markets, San Francisco/San Mateo, California (+26.0 percent to 78.2 percent), and San Diego, California (+20.0 percent to 60.7 percent), reported the largest occupancy increases for the week. Two markets reported occupancy decreases: New Orleans, Louisiana (-5.3 percent to 60.4 percent), and New York, New York (-1.0 percent to 87.3 percent).

Three top markets achieved double-digit ADR increases: San Francisco/San Mateo (+18.6 percent to US$147.50); Anaheim/Santa Ana, California (+12.2 percent to US$110.34); and Orlando, Florida (+11.1 percent to US$98.23). New Orleans fell 16.6 percent in ADR to US$108.59, reporting the largest decrease in that metric.

Four markets reported RevPAR increases of more than 25 percent: San Francisco/San Mateo (+49.5 percent to US$115.34); Anaheim-Santa Ana (+31.4 percent to US$77.63); Orlando (+28.8 percent to US$63.32); and San Diego (+27.0 percent to US$68.21). New Orleans experienced the only RevPAR decrease, falling 21.0 percent to US$65.62.

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