U.S. Hotel Market Ends January with Performance Uptick

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According to Smith Travel Research (STR), the U.S. hotel industry reported single-digit increases in all three key performance metrics during the week ending January 29, 2011.

In year-over-year comparisons, occupancy increased 6.7 percent to 52.0 percent, average daily rate was up 2.7 percent to US$97.63, and revenue per available room finished the week up 9.6 percent to US$50.75.

Among the Top 25 Markets, Oahu Island, Hawaii, experienced the largest increases in all three key performance metrics. The market's occupancy rose 20.5 percent to 84.5 percent, ADR was up 14.2 percent to US$160.94, and RevPAR increased 37.7 percent to US$136.02.

Nashville, Tennessee (+17.4 percent to 50.0 percent), and Detroit, Michigan (+17.2 percent to 53.2 percent), experienced significant occupancy increases along with Oahu Island. New Orleans, Louisiana, posted the largest occupancy decrease, falling 8.2 percent to 58.0 percent.

San Francisco/San Mateo, California, reported the only double-digit ADR increase other than Oahu Island. The metric was up 11.8 percent to US$142.70. Orlando, Florida, fell 7.1 percent to US$98.25, reporting the largest ADR decrease, followed by Norfolk-Virginia Beach, Virginia, with a 4.8-percent decrease to US$68.36.

Three markets, excluding Oahu Island, achieved RevPAR increases of more than 20 percent: Nashville (+28.7 percent to US$47.21); San Francisco/San Mateo (+27.7 percent to US$108.94); and Houston, Texas (+20.4 percent to US$60.64). Orlando fell 9.2 percent in RevPAR to US$62.36, reporting the largest decrease in that metric.

 

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