STR Reports U.S. Hotel Performance

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(News source: Smith Travel Research)

(HENDERSONVILLE, TN) -- The U.S. hotel industry posted declines in all three key performance measurements during the week of 16-22 August 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 7.2 percent to end the week at 60.4 percent. Average daily rate dropped 10.2 percent to finish the week at US$95.70. Revenue per available room for the week decreased 16.7 percent to finish at US$57.84.

Among the Top 25 Markets, Tampa-St. Petersburg, Florida, was the only market to report increases in two of the three key metrics. Occupancy jumped 15.9 percent to 49.0 percent and RevPAR increased 7.1 percent to US$41.28.

Two other markets also reported occupancy increases for the week: Orlando, Florida (+5.1 percent to 58.3 percent) and Boston, Massachusetts (+0.4 percent to 74.1 percent). New Orleans, Louisiana, posted the largest occupancy decrease, falling 21.2 percent to 43.2 percent, followed by Nashville, Tennessee (-14.9 percent to 51.3 percent; Houston, Texas (-14.5 percent to 52.4 percent), and Detroit, Michigan (-14.1 percent to 54.2 percent).

Nashville, Tennessee, experienced the smallest ADR decline, falling 5.3 percent to US$88.37. Three markets reported ADR decreases of more than 20 percent: New York, New York (-28.0 percent to US$182.82); Denver, Colorado (-27.7 percent to US$91.11); and San Francisco/San Mateo, California (-22.5 percent to US$122.42).

Three markets reported single-digit RevPAR decreases: Orlando (-8.4 percent to US$45.59); Norfolk-Virginia Beach, Virginia (-7.8 percent to US$73.80); and Washington, D.C. (-7.1 percent to US$80.33). New York experienced the largest RevPAR decrease, dropping 31.6 percent to US$151.41. Five other markets reported RevPAR decreases of more than 25 percent: New Orleans (-29.6 percent to US$36.06); Denver (-29.5 percent to US$61.20); Chicago, Illinois (-29.0 percent to US$66.23); San Francisco/San Mateo (-28.4 percent to US$101.91); and Philadelphia, Pennsylvania (-28.3 percent to US$67.55).

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