U.S. Hotels Performing Well as September Begins

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According to STR, the U.S. hotel industry experienced increases in all three key performance metrics during the week ending September 3, 2011

In year-over-year comparisons for the week, occupancy rose 6.6 percent to 61.1 percent, average daily rate increased 4.8 percent to US$99.04, and revenue per available room finished the week up 11.6 percent to US$60.53.

Among the Top 25 Markets, Dallas, Texas, achieved the largest occupancy increase, rising 18.1 percent to 58.4 percent, followed by Norfolk-Virginia Beach, Virginia, with a 16.8-percent increase to 64.9 percent. St. Louis, Missouri-Illinois (-5.0 percent to 56.2 percent), and Washington, D.C. (-2.1 percent to 59.8 percent), reported the largest occupancy decreases for the week.

San Francisco/San Mateo, California, rose 21.2 percent in ADR, reporting the largest increase in that metric. Three other markets also reported double-digit ADR increases: Denver, Colorado (+15.8 percent to US$99.92); Boston, Massachusetts (+11.1 percent to US$150.21); and Miami-Hialeah, Florida (+10.4 percent to US$121.42). Washington, D.C., fell 5.7 percent in ADR to US$116.05, reporting the largest decrease in that metric.

Six markets experienced RevPAR increases of more than 20 percent: Denver (+32.5 percent to US$70.38); San Francisco/San Mateo (+30.0 percent to US$156.63); Miami-Hialeah (+28.3 percent to US$80.75); Dallas (+25.7 percent to US$47.35); Boston (+23.5 percent to US$121.53); and Nashville, Tennessee (+20.9 percent to US$52.53). Washington, D.C., reported the largest RevPAR decrease, dropping 7.7 percent to US$69.37, followed by St. Louis with a 7.3-percent decrease to US$45.79.

 

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