US Hotels Post Positive Gains in February

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According to a new report by STR, the U.S. hotel industry posted increases in all three key performance measurements during February 2011.

In year-over-year measurements, the industry's occupancy was up 5.2 percent to 55.7 percent. Average daily rate ended the month with a 2.5-percent increase to US$98.95. Revenue per available room for the month rose 7.9 percent to finish at US$55.15.

Among the Top 25 Markets, Norfolk-Virginia Beach, Virginia, achieved the largest occupancy increase, rising 13.8 percent to 45.6 percent, followed by Detroit, Michigan (+13.6 percent to 54.8 percent), and Orlando, Florida (+12.3 percent to 73.2 percent). Two markets posted occupancy decreases: New Orleans, Louisiana (-5.6 percent to 67.2 percent), and New York, New York (-3.6 percent to 67.9 percent).

Dallas, Texas, which hosted Super Bowl XLV on 6 February 2011, experienced the largest increases in ADR (+22.7 percent to US$107.72) and RevPAR (+35.8 percent to US$67.09).

Three markets, excluding Dallas, reported double-digit ADR increases: San Francisco/San Mateo, California (+15.3 percent to US$144.88); Los Angeles-Long Beach, California (+14.4 percent to US$128.51); and Oahu Island, Hawaii (+11.6 percent to US$159.12). Miami-Hialeah, Florida, fell 8.5 percent to US$183.43.

Four markets, other than Dallas, achieved RevPAR increases of more than 20 percent: Los Angeles-Long Beach (+26.1 percent to US$91.18); San Francisco/San Mateo (+25.2 percent to US$102.53); Orlando (+21.0 percent to US$76.31); and Oahu Island (+20.1 percent to US$137.97). Three markets reported RevPAR decreases: New Orleans (-5.2 percent to US$86.18); Miami-Hialeah, Florida (-4.6 percent to US$150.65); and New York, New York (-1.3 percent to US$128.23).

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