STR Reports U.S. Hotel Performance

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(News Source: Smith Travel Research)

(HENDERSONVILLE, TN) -- The U.S. hotel industry posted declines in all three key performance measurements during the week of 7-13 June 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 10.1 percent to end the week at 61.0 percent. Average daily rate dropped 9.4 percent to finish the week at US$96.61. Revenue per available room for the week decreased 18.6 percent to finish at US$58.96.

With travelers in town for the County Music Festival, held 11-14 June 2009, Nashville, Tennessee, was the only Top 25 Market to report increases in all three key metrics. It rose 5.8 percent in occupancy to 73.2 percent, it increased 5.4 percent in ADR to US$103.66, and it was up 11.5 percent in RevPAR to US$75.88.

Among the remaining Top 25 Markets, Detroit, Michigan, reported the largest decrease in occupancy, which fell 28.1 percent to 52.1 percent. San Diego, California, also reported an occupancy decrease of more than 20 percent, dropping 21.2 percent to 62.9 percent.

New Orleans, Louisiana, reported the largest increase in ADR, which was up 7.0 percent to US$117.83. New York, New York, reported the largest decrease in ADR, which dropped 29.9 percent to US$207.88. San Diego (-26.8 percent to US$118.80) and San Francisco/San Mateo, California (-24.9 percent to US$127.76) also reported ADR decreases of more than 20 percent.

New Orleans was the only market besides Nashville to report an increase in RevPAR, which rose 1.1 percent to US$68.59. Four markets reported RevPAR decreases of more than 30 percent: San Diego (-42.3 percent to US$74.76); Detroit (-36.5 percent to US$41.15); New York (-31.9 percent to US$172.29); and San Francisco/San Mateo (-30.1 percent to US$101.91).

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